Digital designer · AI native

Let's craft your ideas into your new website, now.

Your mission is about to be launched out there.

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What your project actually needs to thrive, that's what it gets.

Brand design & sartorial identity

Brand identity is the foundation of how your brand is perceived and understood. We'll develop visual and digital identity systems grounded in strategy, so your brand communicates with clarity and consistency across all touchpoints.

Ready to go brand new website

This is where the system becomes a real, working product. We'll design and build custom websites that combine UX, UI and CMS (or AI) implementation, with a strong focus on clarity, usability and long term manageability. Every pixel is strategic: how users navigate, how content is organized, and how your team interacts with the platform.

Products & web apps

When a website isn't enough and you need something that actually does the work. We design and build custom web apps and digital products, tools your customers use, dashboards your team relies on, platforms that grow with you. Same care for usability and clarity, applied to something with moving parts.

Agentic structure for your team

Your team might need an internal operating system, or some processes might need automating. With AI, we can design new agents to join your team and make the work smarter, not harder.

This is your designer Giada, nice to meet you!

Portrait of Giada Pacchioni against a vivid blue background

I'm a digital designer working AI native. I use artificial intelligence to build systems that serve how humans actually are.

For 7+ years I've designed across all kinds of organisations, but it's the mission driven ones that pull me in most, the people using technology for the good of humans and the planet.

I put AI in service of human creativity and ambition, and I stay a little bit in awe of what we can build with it.

I'm based between London and Tenerife, with a few adventures in between. You'll usually find me on London time.

Selected work

I have worked in a multidisciplinary way through all my projects, contributing in different ways. Use the tag selection to find the project you can relate to the most and have a taste of what we could do together.

New projects welcome

What's your enquiry?